Robit continues to advance the development of strategically important North American markets as part of its ongoing growth strategy. In line with this focus, Robit is strengthening its North American sales organization and has appointed Jan Schroeder as Vice President, Canada, effective May 4, 2026. In this role, Jan will be responsible for developing and driving Robit’s sales in the Canadian market, focusing on distributor cooperation, customer relationships and growth.

Jan is an experienced sales and business professional with over 20 years of global experience in mining and capital equipment as well as industrial technology markets. He has a strong track record in strategic market expansion, distributor network development, commercial excellence and aftermarket growth with leading mining and construction companies.

At the same time, responsibilities within the North American organization are being refined. Michael Williams, VP North America, will focus on driving sales development and growth in the United States and Mexico, which are among Robit’s key growth markets from 2026 onward.

Canada represents one of the largest and most strategically important mining markets for drilling consumables, and Robit’s strengthened local resources reflect the company’s commitment to further developing its market presence in the region.

“We want to invest significantly in growth in the large North American markets. This new appointment supports Robit’s strategic objective to strengthen its position as a global supplier of drilling consumables and lay the foundation for the next phase of development,” states Mikko Kuusilehto, Group CEO, Robit Plc.

ROBIT PLC
Mikko Kuusilehto

Further information:
Mikko Kuusilehto, Group CEO
+358 40 658 7822
mikko.kuusilehto@robitgroup.com