1.10.2018 | Robit renews its brand to support the company’s growth strategy

Robit has renewed its brand in accordance with its strategy. The core of the renewed brand consists of technical expertise, versatile and skilled global personnel, and both local and world-wide experience of the sector. This, combined with the world’s most extensive product offering, has arisen from the merger of several companies and creates a solid foundation of growth for Robit.

Major changes have taken place in Robit’s global operations in recent years. The product range has expanded, and geographical coverage increased both through investments and acquisitions. The brand renewal brings the entire product offering under one strong Robit brand. The renewal harmonises global operating practices with the goal of building a strong growth-mindset and creating the best customer experience.

“The heart of the brand reform is the Further. Faster. -slogan. It’s a bold statement and defines perfectly the challenger’s attitude through which Robit will be seen on the market. As promised by the slogan, we commit to going the extra mile and beyond for all company stakeholder groups to achieve our goals. The Robit team along with its partners consists of a global network of high expertise in rock and ground drilling, which has had diverse operating practices and processes. Now we are harmonising our operations and building the Robit brand for the future. This challenging course of action is essential to ensure that Robit’s goal of becoming the world’s most wanted supplier of drilling consumables is achieved,” says Robit’s CEO Mika Virtanen.

New brand already visible

The new visual look and the brand promise Further. Faster. will be visible from the beginning of October onwards in all the brand’s interfaces – on the website and in digital channels, at events, on products and in marketing materials. The company’s logo will remain as before. The Halco business continues as a separate brand within the Robit Group.

Please step in to the new: Further. Faster. World!


Mika Virtanen

Further information
Mika Virtanen
Tel. +358 40 832 7583