Robit’s ongoing development project is progressing as planned. As part of this strategic initiative, Robit is strengthening the resources of its sales companies to support and drive growth in key markets in North America and Australia.

Robit has appointed Michael Williams as VP North America, effective October 30, 2025. Williams will work closely with the North American sales team, focusing on sales development and growth in the USA, Canada, and Mexico. He is an experienced sales and business professional with a long background in sales leadership positions, including within Robit’s industry segment.

For the role of VP Australasia, Robit has appointed Rumisha Chaithram, effective November 1, 2025. Chaithram has an extensive background in senior management roles within the mining industry in multinational organizations, most recently overseeing and developing Robit’s operations in South Africa since 2023. She has strong experience in sales, particularly in the sales and management of consumables.

“These new appointments support the company’s strategic objective to strengthen its position as a global supplier of drilling consumables and lay the foundation for the next phase of development,” states Group CEO, Mikko Kuusilehto.

ROBIT PLC
Mikko Kuusilehto

Further information:
Mikko Kuusilehto, Group CEO
+358 40 658 7822
mikko.kuusilehto@robitgroup.com