22.3.2021 | Robit ProTALK – Kari Alenius, VP Finland

POSITION AND MAIN RESPONSIBILITIES AT ROBIT

My position in Robit is VP Finland. I am responsible for growing the Robit Group sales in Finland and Estonia, in all Robit’s strategic applications in mining, construction, geotechnical and well drilling. To serve the domestic market with speed I do have a highly skilled and dedicated team of sales and customer service personnel who give their best at all times.

Finland is one of the Robit’s direct sales areas, which means that majority of the sales actions is taking place directly with the end-user. Our customer base is large and quite spread across the country so also a lot of traveling is needed as well.

EXPERIENCE ON THE FIELD

I started my career at Robit in 2017. During that time, I have been exposed to sales in EMEA region, mainly in Middle East and Africa. There the sales are done primarily through distributors so coming back to direct sales was a nice change for me.

I have been working in sales and marketing related jobs for more than 20 years, and for more than 15 year within mining sector in several countries in Europe, Africa and Asia.

KEY MARKET TRENDS ON THE FIELD FOR THE NEXT FEW YEARS

As said before in Finland we serve all Robit’s strategic applications in mining, construction, geotechnical and well drilling. We are in a good position for growth in all sectors because we do have good, quality products and our reputation as a reliable and sustainable supplier has strengthened over the last years and we are now in a position to deliver.

We are active and well positioned in all applications. We do have four steady pillars to build on. In the future there will be changes in markets but because we have not all eggs in the same basket, we can be more secure of the future growth.

HOW DO ROBIT’S ONGOING ACTIONS SUPPORT THE CUSTOMERS AND THEIR CURRENT CHALLENGES?

In drilling consumable business, no matter what application, there are few “corner stones” that all customers want to rely on and one of the most important ones is availability. Robit commits to be best in class for product availability and as said this is one of the key factors in getting and maintaining customers.

Also, Robit’s commitment to button bit development will be crucial for success. For example, in geotechnical sector we see results of our efforts in bit development – our bits are matching and successful in the quality and performance.

I also see that our new sales organisation enables us to put more focus in specific geographical markets, in my case in Finland.

HOW DO YOU SEE ROBIT IN 2021 – WHAT ARE YOUR MAIN EXPECTATIONS ON YOUR FIELD?

I think that 2021 can be excellent for Robit. Not only in Finland but in every region across the world we have worked hard to get more customer traction. We have been running extensive number of customer trials with very encouraging results. Already in 2020, we did get some major contracts signed.

At the same time, we need to keep one thing clear in our minds, we also need to deliver our promises. Everyone in Robit need to work hard and seamlessly together to serve the customer to the last detail, procurement, production, OPEX, sales, customer service, R&D, etc. When we work together and keep in mind that the customer is number one, we will have a great year of 2021 and beyond.

For more information: Kari Alenius, firstname.lastname@robitgroup.com