Strategy

Strategy – Your Trusted Partner for Rock and Ground Drilling Products

At Robit, we help our customers to drill more cost-effectively. We engineer, manufacture and sell high performance consumables worldwide for the mining, construction, geotechnical and well drilling markets.

Cost-effective drilling means faster drilling, more energy-efficient drilling and a longer product lifetime, resulting in lower total drilling costs. Combined with expert customer support, this drives sustainability and reinforces our brand promise: to be our customers’ trusted partner in achieving the lowest total drilling costs.

Key Factors for Strategy Execution

To successfully implement our strategy, the following core competences are essential:

1. Market understanding.We understand our customers’ processes and competitive environments.
2. Drilling expertise. Robit’s drillmaster service is a major contributor to sales. Our experts working at the customer interface oversee product testing and provide solutions tailored to customer needs.
3. Distributor management and sales skills. Our trained personnel work closely with distributors, fostering strong partnerships while driving business success through collaboration.
4. Supply chain efficiency. A smooth and reliable order-to-delivery process is crucial for customer satisfaction and financial performance. Efficient supply chain management improves cash flow.
5. Leadership and performance management. Robit’s management inspires and engages teams by leading by example. Management ensures that objectives are achieved through decisive action, with respect for all employees.

Vision: Your Trusted Partner for Rock and Ground Drilling Products

Our vision is to be your trusted partner for rock and ground drilling products:

1. Committed experts. Our growth is based on motivated and competent personnel. We stand out from the competition thanks to our experts who have both a passion for drilling and the know-how to produce high-quality products.
2. Market and customer understanding.Close interaction with customers, combined with in-depth market knowledge, ensures that we target the selected market segments and applications. We meet the specific needs of our customers.
3. High-performance products. To achieve our customer promise of the lowest total drilling costs, we engineer and supply high-quality consumables. Innovation is at the forefront, and we launch new products and work on an accelerated time-to-market. We guarantee customer savings with the Robit® Save and Robit® QuickSave concepts.
4. Accelerate growth through distributors. Expanding our distributor network globally and growing together with our existing distributors will play a key role in increasing our market share and improving the efficiency of our sales operations.
5. Targeted growth investments. We are focusing our growth investments and resources on high-potential markets where our market share is currently low. Our aim is to grow significantly and become a leading player in this market.

Values

Robit’s values shape our corporate culture and influence every decision we make:

1. We serve with speed. Fast and responsive service is the hallmark of our business.
2. We drive change. We embrace innovation and change to enable continuous development.
3. We respect everyone. Respect for all stakeholders is the foundation of our work.

Financial targets

Robit’s long-term target is to grow faster than average market and achieve EBIT profitability of more than 10%. In addition to growth and profitability, we measure the success of our strategy through customer and employee satisfactions.